Bettella / Company
One company.
Different perspectives
on two wheels.
Bettella operates in the two-wheel sector through Pinasco, Scapin and Gori.
Discover our company01 / The company
Products, brands
and business relationships.
Scooter engines and components, Lambretta tuning and bicycles are the areas in which the company works.
These specialisms are brought together by an approach that connects product development, brand identity and business relationships.
Our approach02 / Our approach
Developing products.
Carrying brands forward.
Specialisation
Each field has its own requirements, from the workings of an engine to tuning a scooter or designing a bicycle. The product is the starting point.
Identity
Pinasco, Scapin and Gori have distinct histories and characters. Building on these identities means keeping each brand recognisable as its products and communications evolve.
Relationships
Distributors, dealers and industry professionals connect each brand’s products with the people who use them. Business relationships go hand in hand with product development.
03 / Our specialisms
Three identities.
One company behind them.
Bettella is the company bringing together Pinasco, Scapin and Gori. Each brand maintains its own website, with dedicated product information, technical content and contact channels.
Pinasco
Engines, components and tuning products primarily for Vespa. A field where technical development and racing come together.
Scapin
Bicycles and a culture of design. Design, materials and technical solutions shape the relationship between bicycle and rider.
Gori
A heritage of motorcycles, racing and mechanical expertise. From tuning to motocross and enduro motorcycles, through to today’s Lambretta components.